So often we get so caught up in the technical side of Internet marketing, the SEO, website design, adwords campaigns and the other dozens of parts that make up a successful online business that we forget about what really makes an it all work.

Here’s a story that can put things in better perspective…

The Plot

Have you heard the story about the farmer and the preacher? Yes, I know this story can just as well be about the Internet Marketer Guru and the “newbie” (and it is) but let’s stick with the original story line.

Well one day a preacher was driving down a country road when he drove by one of the nicest looking farms he’d ever seen. It was a beautiful field of robust crops all in perfectly straight lines. The picturesque red barn and stately farmhouse were surrounded by rows of tall trees and colorful flowers. Plump cattle and horses grazed in the pasture.

Having been raised on a farm himself, the preacher had to stop a moment and take everything in. Read the rest of this entry